What are Cookies and why do we use them?
Fireco puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.
Cookies are used to:
- measure how you use the website so it can be updated and improved based on your needs.
- remember the notifications you’ve seen so that we don’t show them to you again.
Fireco cookies aren’t used to identify you personally.
You’ll normally see a message on the site before we store a cookie on your computer. Find out more about how to manage cookies.
Necessary Cookies
Necessary cookies collect information that is needed for the Fireco website to function correctly. These cookies allow you to access secure areas of our website, for example, our shop page.
Online purchases through Sage Pay
Sage page is a 3rd party service that we use to collect the following information in order for you to make an online purchase.
Sage Pay collects the following cookie information:
- Name and address for delivery purposes
- Credit Card and billing information so you can make an online payment.
Any information collected when placing an order is processed and handled by Sage Pay. For further details, visit https://www.sagepay.co.uk/policies/cookies
Performance Cookies
Performance cookies collect information about how you use the Fireco website. We do this to help make sure our site is meeting the needs of our users and to help us to make improvements.
These cookies don’t collect any information that could identify you – all the information collected is anonymous.
Measuring website usage (Google Analytics)
Google Analytics stores information about:
- The pages you visit on the Fireco website
- How long you spend on each Fireco webpage
- How you got to the Fireco website
- What you click on while you’re visiting the site
We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.
We don’t allow Google to use or share our analytics data.
Google Analytics sets the following cookies:
Universal Analytics
| Name | Purpose | Expires |
| _ga | This helps us count how many people visit the Fireco website by tracking if you’ve visited before | 2 years |
| _gat | Used to manage the rate at which page view requests are made | 10 minutes |
Google Analytics
| Name | Purpose | Expires |
| _utma | Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the Fireco website or to a certain page | 2 years |
| _utmb | This works with _utmc to calculate the average length of time you spend on the Fireco website | 30 minutes |
| _utmc | This works with _utmb to calculate when you close your browser | when you close your browser |
| _utmz | This tells us how you reached the Fireco website (eg from another website or a search engine) | 6 months |
You can opt-out of Google Analytics cookies.
YouTube videos
We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.
YouTube sets the following cookies:
| Name | Purpose | Expires |
| _use_hitbox | This is a randomly generated number that identifies your browser | When you close your browser |
| VISITOR_INFO1_LIVE | Lets Youtube count the views of embedded Youtube videos | 9 months |
Measuring website user experience with Hotjar
“We use Hotjar in order to better understand our users’ needs and to optimize their experience.
Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.
Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices.
Hotjar sets the following cookies to collect the following information:
- A device’s IP address (processed during your session and stored in a de-identified form),
- Device screen size,
- Device type (unique device identifiers),
- Browser information,
- Geographic location (country only) and the
- Preferred language to display our website.
Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.”
Functional Cookies
Functional cookies are used to provide services or to remember settings to improve your visit.
You have the right to decide whether or not these cookies are used, by choosing to opt-in to our cookie policy. Not opting-in may reduce the support we can offer you, such as our ‘live chat’ function.
We use functional cookies to:
- Provide proactive Web Chat sessions to offer you support.
Customer Support with our Hiver Web Chat sessions
Hiver Web Chat is a 3rd party service that allows you to talk directly to our Fireco team via the website or WhatsApp
For further details, on the Hiver policies please visit https://hiverhq.com/privacy